Case Study: Christmas Concert

Case Study: Christmas Concert

Posted on July 20, 2016

One of our favorite things about producing events is that we get to be a part of creating and executing an unforgettable experience for our clients and their audiences. We love partnering with them to see success for their organizations! And one organization we’ve been working with for years now to do just that is Turning Point Ministries.

With more than 35 years in the industry, Turning Point Ministries is a Bible teaching ministry based on the teachings of Dr. David Jeremiah. Having started initially as a radio broadcast, Turning Point broadened its scope to include television and now reaches more than 124 countries around the world. Radio broadcasts run 6,000 times a day on national networks while television broadcasts reach 1.8 million homes every weekend. These broadcasts combined with the seven to nine community rallies Turning Point hosts across the country each year have given their ministry an incredible reach.

“Turning Point has an incredibly diverse audience and so our goal is always to present what we do at our ministry in the most creative and unique ways we possibly can to appeal to everyone. Hosting live events really gives us the chance to break the wall between the broadcast and our audience and find new and exciting ways to present what Dr. Jeremiah and Turning Point are all about.” – Paul Joiner, creative director and executive producer at Turning Point Ministries

Last Christmas, we had the privilege of stepping in to help Turning Point create one of their biggest events of the year – The Sights and Sounds of Christmas on Broadway. A live concert hosted at the Beacon Theater in the heart of New York City. With live music from artists including the Brooklyn Tabernacle Choir, Casting Crowns and TaRanda Green and a Christmas message from Dr. Jeremiah, the event combined seasonal traditions with the spiritual message of the holiday to highlight the true meaning of Christmas.


Our events team stepped in to produce and manage the technical side of the event for Turning Point. We brought our team in to help Produce, call the show and provide stage management.

“We wanted to bring in a company who not only understood ministry but also the ins and outs of producing an event in a city like New York.” – Paul Joiner

The Sights and Sounds of Christmas on Broadway was a huge success for Turning Point, and our team was truly honored to be have been chosen to be a part of making that happen! We’re grateful for the opportunity to come alongside Turning Point as they continue to do life changing and lasting work around the world.