Business Lessons Learned from Nonprofit Organizations

Business Lessons Learned from Nonprofit Organizations

Posted on October 18, 2016

We love what we do. We love getting to plan and execute events for multiple clients, and being a part of Velocity Productions means getting to work with many nonprofit organizations. We appreciate all that these organizations do for our community and are honored to have a hand in their causes.

Over the years, we’ve learned a lot. Here are some of the best lessons you can learn from nonprofit organizations:

  • Understand the need. Where do you fit into the market? Nonprofit organizations understand the need and how they can help meet it; does your business understand its place within the market?
  • Tell your story. Explain the “why” behind your brand and communicate with your audience in a way that inspires them to take action. Make it personal and make it real.
  • Create a community. Nonprofit organizations create communities surrounding their causes in order to get the word out and inspire action. In the same way, create a community surrounding your brand and encourage loyal customers. This can be done through social media, your website, events, and more.
  • Update your progress. Your audience wants to understand that what you’re doing matters. Update them on real results, and use real testimonials.

If your business is looking to make a big impact in your industry, it may be time to take a look at the tactics of nonprofit organizations.

Need some extra help planning your next event? Contact us!